PIMENTOS KITCHEN & MARKET

Pimentos was in need of a brand refresh. I began with a study of their logo, pinpointing areas that needed improvement. Key changes were making a smooth baseline, rotating letters to fan out from one point, redesigning the caption, and reversing the colors of the O to make it more accurately represent a pimento pepper. The overall changes are small but effective, making the word-mark feel balanced and clean without losing any of its bouncy personality. After their logo refresh I created a logo for their rewards system “Pimentos Points” and redesigned their packaging with a new set of icons calling attention to takeout, delivery, catering, and market.